What happens in Vegas, no longer stays in Vegas. It gets shared with the world every day, all over social media and beyond. The greatest city in the world was in need of a rebrand.
It was a scary task, rewriting one of the most iconic taglines of all time. So we didn’t. We took inspiration from one of Las Vegas’ most iconic landmarks and turned up the voltage.
Welcome to Fabulous isn't just a greeting from the world's most spectacular city, it's a reminder that Las Vegas is a place that puts a smile on your face and your jaw on the floor.
2025
TV, OOH, Social, Digital, Activation, Installation
Agency: R&R Partners
TV, OOH, Social, Digital, Activation, Installation
Agency: R&R Partners
But it wasn’t enough for us to just talk the talk, so we partnered up with properties across the destination to create fabulous deals and experiences. To promote Vegas value we hacked our own ad on social to call out these amazing deals.
Then, we transformed the line from “Welcome To Fabulous” to “Come to Fabulous” in key OOH placements around the country.
