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In 2017, Mastercard launched #PricelessBoston, a program that included giving their cardholders exclusive access to various Fenway Park experiences.

To spread the word, we teamed up with official Red Sox sponsor jetBlue and Dunkin’ to give Bostonians arriving home a Priceless Boston welcome. A few lucky cardholders even got some sweet Fenway park experiences personally handed to them by Red Sox legend and Hall-of-Famer Tim Wakefield.

2017
Activation/Stunt

Agency: McCann New York



Behind the scenes: