Working closely with Pogo, a women's first sneaker and sportswear chain in the midwest, I helped rebrand and reintroduce the concept with the launch of a beautiful new highly shareable flagship store in the Lincoln Park neighborhood of Chicago.
2017
Brand Identity, Store Design, Photography, Launch Campaign
Brand Identity, Store Design, Photography, Launch Campaign
![](https://freight.cargo.site/t/original/i/cdc18445a39fc85da3c879de38a9dbad545292320a896de4cbdbcac710050b20/pogo_logo6.jpg)
![](https://freight.cargo.site/t/original/i/f1de79e27f75e1ab40a6787507a04819d482f44526483d25b3d712aa58702ad7/pogo_logos.jpg)
![](https://freight.cargo.site/t/original/i/8e75786632234d8ea04514e189ed24275e579edfe3ea099ebaca90eefce6ea57/bag_mockup2.jpg)
![](https://freight.cargo.site/t/original/i/5d10567fe885aedd00722efadccafb14e2b2754f2aaa7375dfb5837d9539bcf7/pogo_teeshirts.jpg)
![](https://freight.cargo.site/t/original/i/28c3651db32bfa0cf0ca65e79cc7219e73bf626c8430fd576c9868b824258397/POGO_LINCOLNPARK-12_updatedlo.jpg)
![](https://freight.cargo.site/t/original/i/a7a50a0ab52ff1f5d211632f534dd79d42b328ae5890e0287a08ad1b8e667f66/POGO_LINCOLNPARK-1_updatedlo.jpg)
![](https://freight.cargo.site/t/original/i/663c4ebc596e9d3422ffa5e44870fcf6f30172d531c676d820489f04c636d45b/POGO_LINCOLNPARK-7_updated_small.gif)
![](https://freight.cargo.site/t/original/i/2d75c442ee6b4e31f33f2d4bd0eb7b9f9af576a368795731403a9cfc53ed5905/POGO_LINCOLNPARK-3_updatedlo.jpg)
![](https://freight.cargo.site/t/original/i/5874492901479375aa02ddce3d391760d6822ce8b814e254e784e4b493af0b66/POGO_LINCOLNPARK-11_updatedlo.jpg)
![](https://freight.cargo.site/t/original/i/27879c3631a7fa38dbf6c6af10477b9e5051ed6ea20a66541a83fa26e53d5b35/POGO_LINCOLNPARK-4_updatedlo.jpg)
![](https://freight.cargo.site/t/original/i/dbe1b7229475f1a88c16aa1c949421b557077250450ca533c7b864066d485bb9/POGO_LINCOLNPARK_LIFESTYLE-19lo.jpg)
![](https://freight.cargo.site/t/original/i/51fa523a2c3f85b3b6e91f9f9c8d863e3ec588c8a6399b37b7689ba5a5cfb7c7/POGO_LINCOLNPARK_LIFESTYLE-1_updatedlo.jpg)
![](https://freight.cargo.site/t/original/i/0167864994bf839ab8f79b9fa7cd69726cf1430bcc9c2cd105ac818c81d5cc91/POGO_LINCOLNPARK_LIFESTYLE-9lo.jpg)
![](https://freight.cargo.site/t/original/i/46309645ff79cc3e8434db16180855364dbd1b45c20621780678e830de1c6718/POGO_LINCOLNPARK_LIFESTYLE-4lo.jpg)
![](https://freight.cargo.site/t/original/i/8445dfab1a37827f53c3f20e88cf689694f6d9f64402200f6f0a94129ed86bff/POGO_LINCOLNPARK_LIFESTYLE-13lo.jpg)
![](https://freight.cargo.site/t/original/i/44a9f86764ee1467692c7591e3875134a48da717e261a47814aafa758f47c662/POGO_LINCOLNPARK_LIFESTYLE-18lo.jpg)
![](https://freight.cargo.site/t/original/i/d3568dadc61107b53ccb4ea3ebe5696346523f50dfa95b0952cd383756684c52/ad2lo.jpg)
![](https://freight.cargo.site/t/original/i/dbfc70182c93ae6c291116553e7a1c2f0dc81eba80cf6f466fba405e23cbb17f/ad1lolo.jpg)
![](https://freight.cargo.site/t/original/i/944246f100ccddf1f46e5d9f770b1e7c390a194d86c7b4641c02d348dce62306/ad3lo.jpg)
![](https://freight.cargo.site/t/original/i/56ca4236919b985477d47cf16ba4c25533c28eb5d9dddf2a7df88c0adb44b7a1/ad4lo.jpg)
![](https://freight.cargo.site/t/original/i/b6951e4e93b7cf7f27f3636afba4d4d72aedd8891dc23e3fd495eff8d2b0417c/pogo_IG_ads.jpg)
![](https://freight.cargo.site/t/original/i/ffaaf2ed365d849222856e4f2ff1bb1acd5bab938719d34f240c7d0f303fa8ef/pogo-wheatpastelo.jpg)
![](https://freight.cargo.site/t/original/i/bcceb6ec4c536bb9345dd1402a25795a50f65ccdf8055bf5427da957d09fd88d/STREET2_1800.jpg)
![](https://freight.cargo.site/t/original/i/73e5f4ab58c6116bb8862b28929aa7c25c10f5b8eba14b3b7b485a742aa2c7c5/AFRAMES.jpg)
![](https://freight.cargo.site/t/original/i/02f8030e5155840fcd2f901816742c6936ce79777f070a7fe3a2561e890fb5c4/pogo_shares.jpg)
![](https://freight.cargo.site/t/original/i/63f4fc50c6df27cb2dbab0180babf1020315d216a62ca7d1e412809a0d06fd35/pogo_logo3.jpg)