Mr. Alan's has been the go-to chain for sneakers and sportswear in metro Detroit since 1974. I worked closely with the founders to give them the rebrand they needed to take their family owned business to the next level. 

The rebrand helped elevate their brand image, which helped strengthen their relationship with Nike (and get better, more exclusive product), and less than a year after the rebrand Mr. Alan’s was acquired by the European lifestyle retailer Snipes^︎︎