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When NFL players show up to the stadium, the loading tunnel becomes a fashion runway, and a constant media capture moment.

But the tunnels are basically a drab, cinder block hallways. So working in partnership with the Raiders we added a bit of fabulous Las Vegas flair, by decking out the entrance tunnel at Allegiant Stadium with a permanent neon installation that forces our campaign into every photo and video captured there.

2025
Installation

Agency: R&R Partners

Naturally, the signage shows up on the pre-game broadcast as well.