In emerging markets around the world almost everyone owned a mobile phone by 2015, but the cost of data to access the web was astronomical.

Free Basics by is a mobile service that provides data-free access to the internet's basic offerings such as health sites, job searching sites, news/sports updates, weather, and more.

We traveled to South America, Africa, Southeast Asia and India shooting over 30 tv spots, print and OOH to create awareness about these services. This is just some of that work.
TV, Print, OOH

Agency: SidLee New York
Photographer: Thomas Prior
Director: BRTHR

Print & OOH

After shooting for a total of more than 2 months across 5 cities in 4 different countries, I realized that I had taken enough personal photos during our down time on set to make a small coffee table book.

I gifted a copy to each person who traveled with us from the agency, production and client side. Select pages from “Filming In Progress”.