How do you launch a new Ben & Jerry’s flavor created by prolific filmmaker Ava DuVernay? Easy. Have real film critics review the ice cream as if it were a new movie.
Introducing “Lights! Caramel! Action!” by Ben & Jerry’s and Ava DuVernay.
2023
Film, OOH
Agency: Kin
Film, OOH
Agency: Kin
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