Since 2017, NFL players have used a radio helmet to communicate directly with their coach in real-time. This puts one community of athletes with hopes and dreams of making it to the league at a severe disadvantage: the Deaf and hard of hearing.
In 2021, an idea was born to solve this problem. Using the speed and reliability of AT&T’s 5G technology, coach could connect to quarterback in real-time through a visual system.
Working closely with the football program at Gallaudet University — the oldest and largest University for the Deaf and hard of hearing — the innovation came to life. And in October 2023, a project that was two years in the making, was approved by the NCAA and made its big on-field debut.
2022-2023
Agency: Translation
ESPN College Gameday︎︎
USA Today︎︎
TMZ︎︎
Complex︎︎
NBC News︎︎
People︎︎
Washington Post︎︎
CBS Sports︎︎
ABC News︎︎
USA Today︎︎
Hollywood Reporter︎︎
Sports Business Journal︎︎
Ad Age︎︎
Muse by Clio︎︎
Fox Business︎︎
CNN︎︎
NPR︎︎
Design Taxi︎︎
AdWeek︎︎
Hypebae︎︎
USA Today︎︎
Forbes︎︎
Fast Company︎︎
Agency: Translation
ESPN College Gameday︎︎
USA Today︎︎
TMZ︎︎
Complex︎︎
NBC News︎︎
People︎︎
Washington Post︎︎
CBS Sports︎︎
ABC News︎︎
USA Today︎︎
Hollywood Reporter︎︎
Sports Business Journal︎︎
Ad Age︎︎
Muse by Clio︎︎
Fox Business︎︎
CNN︎︎
NPR︎︎
Design Taxi︎︎
AdWeek︎︎
Hypebae︎︎
USA Today︎︎
Forbes︎︎
Fast Company︎︎



To launch the innovation in a national TV spot, we told the emotional story of the entire two-year project, from identifying the problem to seeing it used successfully in a game.
We licensed Sound Of Silence by Simon & Garfunkel (at the same time Paul Simon was coming to terms with his own partial Deafness︎︎), and we covered the track with the incredibly talented — and also partially Deaf — Amira Unplugged︎︎.
It even aired on the biggest stage in New York. An 18,000 square-foot billboard in Times Square.

The TV spot was incredibly well received, garnering a ton of chatter and praise across social media from users who applauded, cried, and even dropped some commentary on the future possibilities.

To showcase how the AT&T 5G helmet actually works, we created a 40-second animated film that explains all of the tech that’s built into it.
And finally, we ran a print ad with a powerful manifesto and ode to the team at Gallaudet University introducing the AT&T 5G helmet that will change the game for them forever.

